Projects
Welcome To My Projects Page
Explore a collection of my digital marketing projects, where I showcase my creativity, strategy, and data-driven approach to marketing. From social media campaigns and content creation to SEO, Google Ads, and website projects, each project reflects my focus on continuous improvement and achieving real results
Planet Pals
Role: Social Media Marketer/Web Developer
Goal: Web Develeopment/ Social Media Awareness Canpaign Creation and Optimization
Planet Pals is an environmental initiative dedicated to engaging individuals and communities in meaningful action for the planet. With slogans like “Earth First, Because There Is No Planet B,” the platform promotes educational resources, volunteer programs, forest-sponsorship campaigns, and partnerships that aim to turn ecological awareness into real-world impact. The site highlights metrics like years of experience, forest projects completed, and water quality improvements to illustrate its commitment to long-term environmental change.
IndigoX
Role Title: Campaign Creation and Optimization, and UX/UI Design
Goal: Create a full marketing plan to convert website traffic into program sign up.
IndigoX was a digital marketing strategy project built for Indigo Chapters & Coles, designed to launch a loyalty program that turns casual shoppers into repeat, higher-spending members. As part of a five-person team, we built a full go-to-market plan: a value proposition built on member savings, a points-based rewards currency, and exclusive perks; growth targets of driving sign-ups from 10% of website traffic and lifting average order value by 60% within a year; a channel strategy across paid search, display, social, and email; a marketing funnel from awareness to advocacy; a conversion-focused landing page; and a KPI framework tracked through Google Analytics, Google Ads, Meta Ads Manager, and Mailchimp.
