Experience
2025 - Present
Freelance Digital Marketing Specialist
Upwork/Fiver
Remote (Online)
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Plan and execute Google Ads campaigns across Search, Display, Shopping, Video, App, and Performance Max, applying certified expertise in each format to structure account architecture, targeting, and bidding strategy for maximum ROI.
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Conduct keyword research and competitive analysis using Google Keyword Planner and SEMrush to identify high-intent search terms and guide campaign targeting and budget allocation.
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Manage paid social campaigns on Facebook, Instagram, TikTok, and Twitter (X), building audience segments and creative that increase brand visibility, engagement, and conversions across a diverse client base.
2023 - Present
Social Media Marketer
Medhanialem Ethiopian Evangelical Church
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Create, manage, and optimize Facebook ad campaigns to promote church events and services, increasing online engagement and driving measurable growth in in-person participation.
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Design and publish organic content across social platforms, building a consistent content strategy that strengthens community engagement and audience interaction.
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Plan and host live broadcasts of church programs across multiple platforms, coordinating multi-platform streaming to expand reach and real-time audience involvement.
Education
2025-Present
Trios Business College
College Diploma
425 Bloor St E Ste 200, Toronto, ON M4W 3R4
Completed an intensive digital marketing diploma covering SEO, SEM, PPC advertising, social media marketing, email marketing, content strategy, Google Analytics, and web development foundations, culminating in a hands-on internship applying these skills in a live business setting.
I’m a great place for you to tell a story and let your users know a little more about you.
2035 - 2035
University of Toronto School of Continuing Studies
Certification
158 St George St, Toronto, ON M5S 2V8
University of Toronto, School of Continuing Studies — Digital Marketing with AI Program
Completed a digital marketing certificate program focused on modern campaign strategy, channel planning, and analytics, with coursework integrating AI tools into content creation, social media strategy, and marketing decision-making to reflect current industry practice.
I’m a great place for you to tell a story and let your users know a little more about you.
Professional Skillset
Google Ads Management
Social Media Marketing
Performance Marketing
PPC & Keyword Strategy
Paid Social Advertising
AI-Assisted marketing tools
Web & Campaign Analytics
SEO Management
Go-to-Market Planning
Languages
English (native)
Amharic (proficient)
Tigrinya (semi-proficient)